Our 2012 theme of “Lilly in Bloom” couldn’t be more fitting as we open retail stores across the country this year. In February, we were thrilled to open the doors to a retail store fit-for-a-queen, in Charlotte, NC. In a few short weeks, we will be opening another retail store in Atlanta, Georgia (we’re sure you’ll go nuts over this location!) and later this Summer, we’ll be opening the doors to our 19th retail store in Towson, MD!! (no more reason to feel crabby about not having a Lilly retail store near you in MD!)
As our retail stores bloom, our need for enthusiastic, experienced Lilly Lovers to staff our stores also grows. (Check our job openings here!) We decided to have a quick chat with recently promoted (because she’s AH-MAZING) District Manager, Courtney Bird, so she could give an insider’s view on what it’s like working in retail management at Lilly Pulitzer…
1. What is your favorite part about managing a Lilly Pulitzer retail store?
My favorite part of managing a Lilly Pulitzer retail store is that every day is different. Each day is like a fresh start and I always look forward to introducing a new customer to Lilly Pulitzer! And no matter what region you work in, the store staff is always in the resort mindset which is obviously a great way to start any day! When I was working in Chicago, I remember thinking how funny it was that outside was a snow storm and inside I’m selling beautiful Lilly printed shift dresses! You couldn’t ask for anything better – it’s like a mini–vacation every day!
2. In your experience, what makes the Lilly customer so unique?
Our girl is connected to the brand in so many ways- she remembers her first time wearing Lilly or giving Lilly as a gift and can’t wait to get a friend or family member hooked on the brand. Helping a customer enjoy her first experience with Lilly is always amazing. We love telling the Lilly story and seeing girls faces light up – it would make anyone’s day!!
The Tri-Delts from SMU have QUITE the Sisterhood Spotlight Pinterest board – they say they’re involved in everything, we think this proves it! These “southernistas” (love that!) are getting to redo their sorority house – dontcha think they need a Lilly-inspired room?? Find out more about these
hell fundraisers from the lone star state!
1. School, Sorority & Chapter Name
Southern Methodist University: Delta Delta Delta, Theta Kappa Chapter
2. Size of your Chapter and date/year your Chapter was founded
SMU is home to 174 fabulous Tri-Deltas! We have been on campus since 1919!
“From the outside looking in, you can’t understand it; From the inside looking out, you can’t explain it.”
4. The 3 Lilly items from the Summer Collection you’ll surely find in our closets are:
1. Worth Straight Crop Jeans: Love these white pants!! Dress them up with Resort Chic Wedges, or dress them down with McKim sandals! Perfect for class, errands, or even a night out in Dallas!
2. Shauna Tunic Dress Crochet: Look at this chic crochet number! This is great for the boulevard tailgate, and it’s blue! (tri delta colors!…need we say more?!)
3. The Kolby Dress: Cannot get enough of this sassy white dress! Wear it to initiation, to the first “White-Out” football game of the season, or jazz it up with a clutch for formal. This is a DDD Must HAVE!
It’s never too soon to plan for planning! No seriously, Lilly girls loooove to plan- after all, how do you pull off fabulous brunches by day and legendary parties by night — all without breaking a sweat?! (yes, we realize there’s about a jillion other things you do tucked in the middle but be honest- those are the highlights!) So we all have a not-so-little secret – it’s our constant companion, trusted adviser and dare-we-compare-it-to-oxygen Lilly agenda! We/You/Everyone loves it so much that we needed more, more, more! We’re excited to introduce you to THREE *new* styles of the Lilly agenda!!
o The Soft Cover Agenda: This is the same in size and layout as the large agenda we’ve offered in the past but it will have a flexible, plastic cover for a lighter weight version of the version you loved before – for the girl on the go!
The queen city has been treating us like royalty lately! Last weekend, Lilly Pulitzer was a sponsor (along with Wells Fargo and our friends at Belk) for the Mint Museum of Charlotte’s Annual Fundraiser Gala. Over 200 of Charlotte’s finest turned out for a colorful evening of cocktails, dinner, and dancing. (Hot Sauce was playing, we couldn’t NOT dance!) The entire venue was completely Lillified including a pink carpet, an army of mannequins dressed in vintage Lilly as well current product, original floral paintings by Lilly print designers, as well as vignette’s scattered throughout the different rooms.
Lilly LOVES Bloomies and our partnership is absolutely in bloom! May is a very exciting month for Lilly at Bloomingdale’s and we kicked it off with an oh-so-cool interview with Lilly herself for the Bloomingdale’s Mother’s Day book. Lilly talks about being a fearless colorist and what being a designer and a mother have in common. Alongside Lilly’s interview, are some great shots of Patti Hansen and her daughters looking fabulous & relaxed in some of our favorites from the Summer collection. The question is, could you picture Keith in Lilly?? Now that we’d like to see!
Shop Chum Bucket
Boy oh, boy do our Lilly Lovers have some strong feelings about this print name!! And our print designer Jeff, the ar-teest behind this print, will side with you on the eww-factor of the name – he’s not a big fan of the name either. But you guys know- we LOVE to have fun and Janie has quite the sense of humor, so this is just us sharing our “never-take-yourself-too-seriously” side. After all, Lilly is the creator of conversational prints and I guess that’s just what we have here! Here are some quick thoughts from Jeff about the print…
1. What inspired this print?
The print was inspired by the seaside vacations I took as a child. My family would wake up early (no lazy beach vacations for us!) and take walks/runs on the beach looking for whatever treasures would wash up from the night before. Often it was shells and little sea creatures but sometimes we found really cool stuff that my brother’s and I would inevitably fight over. (especially when it was money!)
The older & WISER we get, the more we appreciate our mom and want to get her something extra-special to make sure she knows just how we feel. (and our handprint on a paper plate with “Mom” scribbled alongside just doesn’t cut it anymore) And the wiser we get, the better we know mom and *think* we know what she’ll like, but that certainly doesn’t make it EASY to shop for her. We know this so we categorized some Lilly goodies into different categories to help you shop for mom. (and enjoy free shipping & $2 gift wrapping now too!)
SHOP You Gotta Regatta
Print Designer Paige Smith tells us a little more about the You Gotta Regatta print that we ALL gotta have this Summer!…
1. What inspired this print?
You Gotta Regatta was inspired by my summers spent on Lake Michigan. I think of the lake more as a fresh water ocean because although the water is COLD, the sand is white and the water is so clear. It is my absolute favorite place in the world. I am not a great sailor myself, my style is a little more sitting on the boat with a cocktail and possibly ducking when the boom swings. I love to sit on the porch or beach and WATCH the boats go by. I literally dream about the view all winter.
There are sooooooo many reasons to love Summer and one of our favorites is Summer weddings. So many of our Lilly Lovers are coastal residents either year-round or during the Summer that a lot of them choose to celebrate one of the most important days of their lives, seaside. And for those of us who get to be in attendance at these nautical nuptials, we’re happy to raise a toast to the happy couple while we lavish in our beach-wedding-favorite sundresses and thank-goodness-they’re-appropriate-here McKims.
We decided to team up with our friends at Southern Weddings and pair the 2 things we’re loving right this minute – Summer weddings and duh, Pinterest! (follow Lilly here and follow Southern Weddings Magazine here) Sure, actually having or going to a Summer wedding beats the heck out of any online/inside activity but DREAMING about Summer weddings is absolutely a favorite hobby for both of us and doesn’t it last a lot longer than any weekend affair? You bet. So while each of us waits for our own big day or dreams about how we’d do it differently next time, we’re content to be inspired to create a Wedding Pinterest board of any girls dreams. And… we want YOU to do the same! Heck, we think most of you already are! So now you can tell your boyfriend it’s not abnormal to be creating a Lilly-inspired Summer Wedding board on Pinterest because after all, you’re just trying to win a new dress for this Summer’s wedding!
Here are the rules on how to enter the Lilly Pulitzer and Southern Weddings Pinterest contest and you can view our complete contest rules here.
3 winning boards will be chosen by the Lilly Pulitzer & Southern Wedding teams and entries must be received by Friday, May 25th at 3:00pm ET. Winners will be notified and announced by June 1, 2012. Happy Pinning!
Last night we had an amazing time as we hosted some very stylish and sweet fashion writers from NYC at our Madison Avenue Store. Admittedly we were a bit giddy about meeting these women as we’ve been following their blogs for quite a while, but we were especially excited to share the Lilly story with them and hear their feedback about our Summer line.