Choose
Print
Reset

The Making Of: Lilly Pulitzer SouthPark

Posted on February 23, 2012 in Inspiration, More Fun by | 2 comments

The last time we talked with Visual Director, Jose he was busy Lilly-fying The Breakers store. Now we’re catching him in the aftermath of the SouthPark store launch. We sat down with him (because he’s been standing for the last 4 weeks!!) for a quick Q & A session about our fabulous new home in Charlotte, NC. Here’s what he had to say!

1.When starting a new store design, how do you find inspiration? Where do you start? What’s your approach?

Well, it’s a team effort, that’s for sure. First I sit down with Jane Schoenborn (Design Director) and the Print Team to come up with creative and innovative store ideas. Let’s just say we are equipped with tons of coffee, sweets and for us dieters, water….LOL. We then dig into the history and culture of the city we’re moving to and pull themes, inspiration swipes and ideas together and see where we can carry out those themes inside the store. For SouthPark, we wanted to design a store that oozes Fun, Color and Lilly. When I think of Charlotte, I think southern belle, southern hospitality, pretty flowers and PINK. Oh did I mention something sparkly?! Ok glitter everything! (That’s more of the Janie infusion!) Those were the key words that popped into our heads when we started designing the store. Once we have the themes and ideas solidified we move on to what we call the “Glamification” process… it’s definitely the most fun! We take our inspiration and go crazy inside the store with paint, props, furniture.. And of course anything PINK. Our approach has always been to paint the town Pink…Kidding, not really….ok seriously, our approach is to celebrate the city’s fun, beauty and culture in a Lilly way. In Charlotte, we didn’t have to Lillify a lot since you gals are such Lilly Lovers already- we just needed to put a little bit more blush on your cheeks and add a little glitter in your step.

2. What are your 3 favorite features in the SouthPark store?

Really I can only pick three? (we knew he’d struggle with this one!) Hmm… Well let’s start with the windows! The windows are absolutely my number one! We’re constantly swimming in a fishbowl of fun at the SouthPark store. What do I mean by fishbowl? We’re surrounded by floor to ceiling storefront windows (we’re on a corner) and it’s fantastic. (probably because it allows us to enjoy all the excellent people watching!) We’re literally able to share our colorful fun with shoppers before they even enter the store.

My number 2 obsession has to be the Dogwood flowers. I LOVE Dogwood flowers! So this flower is the North Carolina state flower, and it totally inspired the front rooms of the SouthPark store. Paige and Ashley painted the walls with these flowers in pink, green and turquoise. We added a 3-D effect (no 3D glasses required) of GLITTERED dogwoods…let’s just say when you are sitting on the sofa, you will be surrounded by glitter and sparkle and no Lilly girl can resist that!

Okay I’m going to play my interior design card here for number three. My third favorite feature of the SouthPark store are the RUGS! OMG. Seriously? I love them! Not only are they gorgeous and colorful but they totally tie the store together and they remind me of Lilly’s home in Palm Beach. Lilly always knew best how to partner printed couches with printed rugs, colorful chairs and eclectic accessories. She was so daring with her color and pattern choices and yet each room always looked amazing. I like to think the SouthPark store has a lot of truly authentic “Lilly” themes within it.

Read More

Lilly White – Anything But Plain!

Posted on February 21, 2012 in Inspiration by | Comment

Being bold & bright is always a Lilly girl’s motto and sometimes WHITE makes that statement just as dramatically.  Pattern, pattern & more pattern is how we make our white dresses so special.  And though we know you love us for our hand-designed prints our patterns truly are just as special – each one is hand designed by our (amazing, fabulous!!) in-house print (and pattern, we suppose) designers.  That means, what you see at Lilly cannot, we repeat, cannot be found anywhere else!!

Here’s another fun fact we know about our Lilly Lovers- she doesn’t just shop with her eyes, she shops with her hands. Lilly girls love to touch the fabrics and are absolutely drawn to textures and details that even self-proclaimed fashionistas don’t notice or appreciate. (MWAH- we love you for that!!)  So in our Spring white dress collection- we bring you a WHOLE-LOTTA that to love!

So if you’re a walk-by-the-rack-with-an-outstretched-hand kinda girl or a oh-my-gaaawsh-lemme-see-that-closer girl then you really need to check out Nicolette (sassa-frass fringe!), Whitaker (mini daisy lace=sweet, one shoulder=sassy), Joan (classic eyelet with a halter twist),  Shauna (light on the lace & easy on the eyes),  Bree (For the Love of Lace, give this one a try)  Adriana (a 14 carat look),  Parker (flirty and fun with a bloom of one!),  Sally (prim and proper show stopper), Reeve (jaws to the floor fancy) Adeline (fit for a queen), and Blossom (fluttery details on a fave shape).

Let Lilly be your destination for your LWD!

Lilly Pulitzer Picture This! Photo Contest

Posted on February 20, 2012 in More Fun by | 1 comment

SUBMIT YOUR PHOTO HERE

Have you ever wondered who those drop-dead gorgeous ladies are in the photos that appear in our Lilly printed picture frames?? Well all those lovely ladies grace the boardrooms of our Pink Palace looking as lovely as they did on the day those pictures were taken. Oh yes, our team meetings are dressy affairs and we all get downright chummy. What?  You don’t believe us?  OK, well I maaaay be exaggerating a wee bit on how we all look in the office day-to-day, but those Lilly-loving beauties are all employees and now, they’re out of the picture – literally.  We’re prepared to say goodbye to those smiling faces and replace them with YOURS!!

We’re excited to announce that today, February 20th, kicks off our “Picture This! Lilly Lovers Photo Contest!”  Our Lilly loving friends can upload their photos to our online Photo Gallery and be entered in the chance to have their photo appear in our Lilly printed picture frames coming out in Fall!  Be sure to read through all the details so you understand how your smiling face can be seen by thousands of other Lilly Lovers!

- Round 1, the “Entry Period,” runs from Monday, February 20th – Friday, February 24th at 12:00pm ET
- You will have 5 days (until Friday at 12:00pm ET) to upload your photos to the Photo Gallery on lillypulitzer.com (HERE).
- When uploading your photos, please do the following:
- Upload the highest resolution and highest quality photos you have.
- Under “Tell us your Lilly Story” please include “Photo Contest” and how your photo entry best reflects the Lilly Pulitzer spirit of leading a colorful life!
- You may upload as many photos as you like for consideration but do not upload any single photo more than one time as this will not increase your chances of winning.
- At the end of Round 1, Lilly Pulitzer will choose [up to] 20 finalist photos to go into Round 2.  Decisions will be based on the following three (3) criteria: quality of the photo (clarity of photo and high enough resolution for printing & placement in packaging), the photo composition (use your creativity, have fun, and show your Lilly Love) and your Lilly story! (describe how your photo best reflects the Lilly spirit of leading a colorful life!)

Read More

Sisterhood Spotlight – Delta Zeta at Drexel University

Posted on February 17, 2012 in Party by | 1 comment

This week we’re excited to introduce the girls of Delta Zeta at Drexel University! One of our very own, Chelsey Breidenbach, from the Technical Design team was a member of this Lilly loving sorority and couldn’t wait for her chapter to share more about why they’re so fond of Lilly. (who wouldn’t be?!) So here’s a little more about them and their passion for PINK!…

1. School Name and Location
Drexel University, Philadelphia, PA

2. Sorority & Chapter Name
Delta Zeta Sorority, Epsilon Zeta Chapter

3. Size of your Chapter and date/year your Chapter was founded
101 Sisters – Founded October 12, 1956

4. Our favorite quote is… Well it’s from Lilly but c’mon- who doesn’t love it?!
“Life is a party… Dress like it!!” – Lilly Pulitzer

Read More

Introducing the Lilly Pulitzer SouthPark team!

Posted on February 15, 2012 in More Fun by | Comment

We are SO SO SO excited (almost as excited as you!) to be opening our Lilly Pulitzer store at the SouthPark Mall in Charlotte this FRIDAY! We wanted to introduce our amazing team, led by Store Manager, Kristen Assell, so you could feel right at home when you come for a visit! Meet Kristen and her team and say hello next time you’re in Charlotte!

1. Tell us a little about yourself: I am a native Charlottean, and have lived here most of my life- I love this city! I went to Appalachian State and graduated with a Management and Marketing degree, and after a short stint in a “serious” job at a bank, I decided I just had to go back to retail- (my first love) I couldn’t sit behind a desk another minute! I have been married 6 years to my wonderful husband Billy, and we live in Weddington with our 2 doggies Roscoe and Ginger. I am just tickled PINK that Lilly is opening in Charlotte!!

2. What’s your Lilly story? I have always known about Lilly and their fun and colorful prints, but I didn’t really understand how amazing and talented they were until I saw the HUGE graphics go up on the wall when they began building the store in Charlotte. After that, I was obsessed! The gorgeous walls of color and prints captivated me and I sought out this opportunity- best decision ever!

3. Introduce us to your team: I am so lucky to have a wonderful and talented management team. My Assistant Manager, Debbie Meyers, who recently moved back to Charlotte from NYC, is a retail pro and an energetic and fun addition to our team! We are also thrilled to have Katie Driscoll as our Associate Manager. She has a long history with Lilly having worked at the Lilly signature store, Miss Priss when they were in Charlotte, and her talented mother Kristin, owns a monogramming company that will be doing our monogram work at Lilly SouthPark. Victoria Cable, also joining us as an Associate Manager, has worked for Lilly for 3 years. She started with Lilly in our Sarasota, FL store part-time while in college, and now that she has graduated, she’s been promoted and moved to Charlotte to join our team here and open this new store! How lucky are we?!? We have 6 part-timers who LOVE Lilly and can’t wait to meet all our Lilly fans in Charlotte!

Read More

Lilly White Dress

Posted on February 14, 2012 in Style by | Comment

1. Nicolette Dress   2. Kiera Dress   3. Adeline Dress   4. Whitaker Dress   5. Bree Dress

Everyone knows we are totally in love with colorful prints, but sometimes the occasion just calls for WHITE. And in our latest Spring delivery, we’re doing white just right – with fun texture and details!  Lilly’s LWDs make quite the statement and are the preeettiest option for graduation, initiation or a warm weather date!  The best part? Accessorize with any and EVERY color!!

Fresh Petals & Prints – Lily of the Valley

Posted on in Inspiration by | 2 comments

Lily of the Valley is such a delicate, pretty flower. Such lush green leaves with the cutest snow-white flowers dangling so gracefully from their stems. It’s one of our favorites to see bloom in Spring because it signals the beginning of all the pretty flowers and colors to come!

Prints
1. Resort White Valley Girl 2. Hotty Pink Just Love 3. Hoppin’ Down the Bunny Trail (available for Minnies next month!) 4. Emerald Green A Thing Called Love

Petals
• The Lily of the Valley is a woodland plant that has white downward dropping bell shape flowers and tiny red berries. The entire plant (flower and berries), if eaten, is very poisonous so don’t be fooled by its sweet smell!

• In France, May 1st is called “Lily of the Valley Day” where you are supposed to give this flower to loved ones. The week leading up to this day, you can buy fresh cut or potted lily of the valley flowers (called muguets in French) in every florist, supermarkets, and even on the streets! This tradition began on May 1, 1561 when King Charles IX was presented with a bunch of these flowers as a token of luck and prosperity.

Read More

Sisterhood Spotlight – Chi Omega at University of Virginia

Posted on February 10, 2012 in Party by | Comment

Up this week is another spotlight shining from inside the Pink Palace.  Lauren Johnson, Business Development Associate and a forever Chi O and Wahoo from UVA, threw her chapter out as a must-feature (of course!), so here’s a little more from the ‘hoos in Charlottesville who live by the standard (at least on game day!) “Girls in Pearls and Guys in Ties”…

1. School Name and Location
University of Virginia; Charlottesville, VA

2. Sorority & Chapter Name
Chi Omega, Lambda Gamma Chapter

3. Size of your Chapter and date/year your Chapter was founded
149 members, founded on June 4, 1927 as the first nationally affiliated sorority at UVA

4. The 3 Lilly items from the Spring Collection you’ll surely find in our closets are:
a. The Whitaker Dress – this beautiful white dress would be perfect for springtime and initiation.
b. The Cassie Dress Slub in Bright Navy Bella – it would look great paired with an orange scarf for gameday. wahoowa!
c. The Allison Top – ideal for going to class or lounging on the lawn with sisters!

Read More

For the Love of Lilly!

Posted on February 9, 2012 in More Fun by | Comment

1. Estelle Sweater / 2. Little Lilly Shift / 3. Whinnie Dress / 4. Lottie Dress / 5. ANYTHING in Hotty Pink A Thing Called Love / 6. Cherry Blossom Earrings

There’s a lot to love about Lilly in Spring from our oh-so-flirty dresses to our cuddle-with-me sweaters; our smile-inducing prints to our playful and pretty accessories.  Drop some hints this holiday so he can show you the love and then we can make you shine!

Behind the Scenes Style

Posted on February 8, 2012 in More Fun, Style by | 4 comments

Just like Lilly, our Lilly Lovers loooove the details – and not just Lilly details – every detail. Questions like “what shade of lipstick does your model have on in the picture of the Whinnie dress?” or “what color nail polish is the model wearing in this catalog shot?” come up all the time. Questions like this inspired us to partner with our on-shoot stylists from Ford Artists to create a series here on the blog about how you can get the looks we’re featuring.

All of our tips are from Shannon Grey Williams, a Lilly girl herself (she panicked when she realized her headshot featured her in black! *gasp*), who loves working on the Lilly set creating fun, happy and pretty styling for our models.  She’ll be providing the step-by-step on how to get these looks yourself all the way down to WHAT products she uses for styling. This week she’s sharing her know-how on creating the fishtail braid- an adorable look she used on Elsa here!  We hope you enjoy this new series and stay tuned next month to get our next look!