In the Guest House with The Breast Cancer Charities of America

Posted on October 5, 2011 in Guest House, Philanthropy by

Last Friday we introduced our partnership with The Breast Cancer Charities of America (BCCA) for the month of October.  And today, we are very excited to have them in our Guest House so they can tell you a little bit more about themselves.  Fortunately there are a lot of organizations that have an active role in fighting breast cancer and the toll it takes on our lives but sometimes it’s hard to understand who does what.  Which is another reason we wanted to feature more about BCCA because we really believe in the role they’re playing right now (with their aptly named “Help Now Fund“) in the lives of women affected by breast cancer.  We really encourage you to read more about this wonderful group and get involved to help make a difference.  Here’s Erica…

Can you give us a brief understanding of what The Breast Cancer Charities of America is all about?

The Breast Cancer Charities of America is the only non-profit bringing the “integrated cancer care” message to the women of America, where the care ‘program’ involves every aspect of body, mind and spirit treatment to the cancer prevention, treatment and recovery effort. Integrated cancer care is employed in addition to, not in place of, orthodox medicine as many studies show that techniques like diet, exercise, and social support can be as powerful as drugs and surgery. Through our iGoPink: Fashion Fights Breast Cancer campaign, BCCA brings a fresh approach to finding the cure.

BCCA exists to deliver this message to women with breast cancer and to educate healthcare providers with this news. The result: we will change medicine and we will save lives.

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Breast Cancer Awareness Month – We [also] Go Pink in October!

Posted on September 30, 2011 in Partnerships, Philanthropy by

Check out Breast Cancer Charities of America online, on Facebook and on Twitter.  Donate to their Help Now Fund today!

Lilly herself always said “if you have no charity in your heart, you have the worst type of heart trouble.” That is why we continue her legacy through all of our philanthropic partnerships and dedicated product. This October, we want to bring awareness to a cause that’s near and dear to our hearts and to a growing organization that is bringing integrated cancer care to women, nationwide. We would like to introduce you to our friends at the Breast Cancer Charities of America, bringing together breast cancer authorities from a variety of healthcare and allied professions who are dedicated to ending breast cancer. (And really, how can we not support an organization with a campaign called “I Go Pink?!” Lilly Lovers go pink every day!!) They also work to promote nutrition, exercise, mind, body, and social support to bring cancer prevention to women. As a women’s apparel brand, highlighting such a great organization is truly a pleasure.

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