A Colorful Blog

Check out Breast Cancer Charities of America online, on Facebook and on TwitterDonate to their Help Now Fund today!

Lilly herself always said “if you have no charity in your heart, you have the worst type of heart trouble.” That is why we continue her legacy through all of our philanthropic partnerships and dedicated product. This October, we want to bring awareness to a cause that’s near and dear to our hearts and to a growing organization that is bringing integrated cancer care to women, nationwide. We would like to introduce you to our friends at the Breast Cancer Charities of America, bringing together breast cancer authorities from a variety of healthcare and allied professions who are dedicated to ending breast cancer. (And really, how can we not support an organization with a campaign called “I Go Pink?!” Lilly Lovers go pink every day!!) They also work to promote nutrition, exercise, mind, body, and social support to bring cancer prevention to women. As a women’s apparel brand, highlighting such a great organization is truly a pleasure.

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