Imagine if SHOPPING was considered your job?! Uhm… sign us up! We’d even work weekends. Being a Lilly Merchandiser is like being an educated glorified shopper…. okay, and A LOT more. Fashion merchandising is where fashion meets business. It’s up to our Merchandising Team to make sure all of our Lilly Lovers’ needs are covered each season. From packable travel pieces and cool-girl beach looks to dresses for every event on your social calendar, it’s up to the Lilly Merchandisers to direct our production teams with what YOU’LL love in the future.
So how do the Lilly Merchandisers know what YOU will like before YOU even know? They look at the past and present. And we can’t forget their favorite activity…Trend Research aka shopping. They visit our stores, read magazines and fashion blogs, and attend runway shows with Lilly girls in mind the entire time. It’s up to them to work with the Print and Fashion Designers to keep Lilly fresh!
The Merchandising Department is one of the few teams to see our products from conception all the way to when you’re purchasing it at our stores. They have a keen business sense and are a wiz at Excel yet also brainstorm fabrications & styles. For example, this season’s Sydney Sweater was put into production because the Merchandising Team saw that the Santana Sweater Dress was a hit, but Lilly Lovers were asking for more tops for two-piece dressing. BOOM – our Merchandisers found a solution and turned the popular dress into a top.
Shop the Santana Sweater Dress in Dazzle Stripe | Sydney Sweater in Dazzle Stripe
We LOVE the Lilly Merchandising Team and don’t know what we would do without our trusted and oh-so-fashionable advisors.