Sun, sand and LILLY PULITZER. It just rolls off the tongue…which is why our Summer catalog shoot took us beach side. (you know what they say…when duty calls!) As soon as we got one glimpse of the Summer collection against the blue sky, we could not WAIT to share it with you! Now that it’s finally here, we are thrilled!

Along with the beach side pictures, you will notice a few festive back drops. From the nautical navy stripe, to the wall of beautiful shells…oh this season is just too much fun. Our models were absolutely gorgeous as they showcased the season’s hottest shades. And speaking of shades, we are looooving the glow of neon featured on our front cover!! Yes, brighter is better. (but our Lilly girl already knows that!)

So, grab your beach chair or at least your shades (May is almost upon us) and soak in what we hope will be one of your favorite beach reads! And don’t forget to check out our behind the scenes video for a sneak peek at the Lilly Pulitzer crew on set. HAPPY SUMMER!  xx