Posted on January 11, 2012 in Party
On December 29th, Lilly Pulitzer rang in the new year “Lilly-style” at the annual Red Cross Beach Bash at the Beach Club in Palm Beach. Lilly has had a long relationship & ongoing partnership with the American Red Cross in Palm Beach and we’re always thrilled to be a part of this party!
This year the Beach Bash hit a record breaking attendance total of over 600 guests! The event theme was “Travel to the Bayou,” a Louisiana Mardi-Gras style soiree, complete with the jazziest of jazz bands, plenty of crawfish and of course TONS of Bourbon Street beads!
Lilly Pulitzer gifted “Travel to the Bayou” custom printed gift bags, loaded with Lilly Pulitzer goodies (I know, “where’s my invite?!“) and the dress code for the evening was “Lilly or Louder.” People came out decked in their favorite Lillys; some old, some new – all very fun and colorful!
All proceeds from the Red Cross Beach Bash support the lifesaving work of the American Red Cross, helping local residents prevent,prepare for and respond to emergencies. Across the Palm Beach region, every 27 hours a local resident calls upon the volunteers of the Red Cross to meet their immediate and emergent needs after a disaster, be it a fire flood or the aftermath of a devastating hurricane. Overall, the American Red Cross raised nearly $70,000 and as always, Lilly takes pleasure in being part of this amazing event!