Posted on November 18, 2011 in Uncategorized by
Tomorrow is a big, big day here at Lilly. A day we’ve been waiting for and now can hardly believe has come!! Saturday, November 19th, marks the opening of our Lilly Pulitzer boutique in Palm Beach’s legendary resort, The Breakers. I had the chance to speak with a breathless Jose Cuadra (still lots to do before the doors open tomorrow!), Visual Director here at Lilly, about his experience working on this store and how he felt about opening in The Breakers. He hesitated and then said “In one word, we are… Home.”
The build out of the 864 square foot boutique, situated in the exclusive Palm Courtyard, was a collaboration between Jose and Janie, Fashion Director, with the support of our amazingly talented print team. The goal in designing The Breakers store was to reflect the authentic Palm Beach lifestyle where the brand was born and bring in the fun, color, and irreverence that our Lilly Lovers have come to know & adore about us. Janie & Jose also really wanted to emphasize the playground that is Palm Beach – the sun, sand & surf. (Insert Jose gushing about the starfish dressing room they created with stardust sand that just “twinkles!”) Besides the abundance of shells and coral, there’s a map of Palm Beach, the story of Lilly Pulitzer and a timeline of the brand- all beautifully hand painted by the team. (while wearing Lilly & looking adorable, I might add!). The store also has bright punches of the gorgeous Lilly Pulitzer for Lee Jofa fabric that makes us all swoon every time we see it.
And while our Lilly boutique and The Breakers itself is amazingly chic & emanates a Resort lifestyle of people’s dreams, it’s also a warm, down-to-earth, and family-oriented location – and that just might be the most special thing about opening here. It feels like home to us because it feels like Lilly herself- cool in every way, unique & inspiring in everything she did and welcoming to each person that walked in her door. And when the doors open in this iconic, Lilly location tomorrow, “this hidden jewel is going to shine throughout the courtyard” and we can’t wait to welcome each and every one of you… home.
Looks like you’ve got your next vacation plans Come visit us!
Lilly Pulitzer at The Breakers | One South County Road | Palm Beach, Florida 33480 | 561.653.6360
Photography by: LILA PHOTO