Paradise is a destination shop in the central northern part of New Jersey that brings color and spice to their part of town. Whether you drop by for one of their many events throughout the year or you come at your regularly scheduled start-of-season shopping trip, you’re always in for a colorful experience provided by the Lilly loving staff!
Come find us!
1098 Mt Kemble Ave/Route 202
Morristown, NJ 07960
Check us out online and on Facebook!
Brief store history: The idea to open a Lilly Pulitzer shop came to owners Paul and Shelly Haley one beautiful day under a bright blue sky, with warm soft sand under their feet and whispering palm trees in their ears. A few months later Paradise settled in the rambling hills of Morris County, New Jersey. Resort style living is brought to life here by way of clothing and accessories for women, children and men. Now in our 10th year of business, we have become the area’s destination shop for all things fun and colorful! In this time, Paradise has doubled its square footage and continually works to make improvements and updates to bring customers the best shopping experience around. A dedicated and knowledgeable sales staff of local Lilly Lovers demonstrates how pink and green can work into any wardrobe, in any climate, and in many ways!
Our Lilly Story: As longtime owners of The Depot Gift Shop and Baby Crossing Children’s Boutique located just 1/8th of a mile up the road, Shelly was itching for more. Her love for leading “A Colorful Life” in all ways led her to embrace all things Lilly and she wanted to bring that to her community. Shelly is fortunate to be surrounded by an amazing group of women and girls who continually exude a love for helping people and making our shoppers feel special.
Favorite Fall product: Elsa Top with Shere Sweater!
About our town: While we reside in a small “Shopping Center” in a section of Harding Township in Morristown, NJ called “The Country Mile”, we are a bit more of a destination store. Storefront parking and nationwide shipping help our customers shop with us whether they are in need of outfitting themselves for a local occasion, shipping purchases to their vacation home, or mailing a gift to a loved one. With one park of the car, customers can purchase a new Lilly Pulitzer dress, grab a bottle of wine next door and gather a bouquet of flowers at the door next to that- instantly becoming the perfect party guest!
Upcoming Events: We always have fun stuff going on! Be on the lookout for news on local high school fundraising fashion shows, Ladies and Men’s Night out evenings, and our “Lilly Bucks” rewards program! (for every $200 you spend on full-price merchandise, you receive a coupon for $10 off your next full-price purchase!)
Favorite Customer Stories: To celebrate starting our 10th year in business, Paradise held a fun-tabulous Birthday Celebration in June! We held a raffle for the coveted Stuffed Shells printed Lilly Cruiser, and it drew quite the crowd! And what fun for new-to-Paradise customer, Jordan Ehmann, when she received the call that she was the lucky winner!!!
Another special day at Paradise (not that every day isn’t) was when long-time Lilly Lover, Kathy Harris, won the Lunch at Lilly trip into NYC! Kathy and 3 lucky friends visited the NY showroom to preview the Resort 2010 line and lunch with the fun Lilly staff there! She still talks about that lunch to this day!
Did you know…. Shelly proudly supports an organization called Good Grief which is a resource for grieving children and their families. Support groups and workshops help to “normalize” grief in our society as they learn to cope with a “new” normal in their daily lives.