The Evolution of a Dress

Posted on September 9, 2011 in More Fun by | 1 comment

We’re following up our Fannie dress post with a feature on another one of our our fabulous Fall frocks- the Fiona! The common thread of dress name beginning with the Letter F is not a coincidence – it’s a way for us to be reminded of some past best sellers. (the alliteration part is just plain fun!!) The Fiona dress is actually an evolution of two favorite dresses – the Jonah dress and the Finn dress. The Fiona is 1 part Finn dress block (for the great fit) and 1 part Jonah button detailing. We asked Abraham to tell us a bit more about this style…

“The color blocking trend is something we believe in and Fiona allowed us to do it more dramatically. Last Fall we did it in small touches (cuffs and reverse side of belt) but color blocking the entire front panel was perfect for our dramatic Fall theme. Scallops are always a feminine detail we love, so we combined all these things to create our latest ponte styles.”

So get Fiona while she’s hot! Who knows what the future versions will look like but the evolution of all these elements really make Fiona the “it” dress for so many occasions this Fall!


Posted on September 10th, 2011 at 3:38pm

I love this dress!