Store of the Week – In The Pink

Posted on July 25, 2011 in More Fun by | 2 comments

We ventured north to the Cape & Islands of Massachusetts to feature the six In the Pink Signature Stores that serve their Summering customers on the islands and their year ’round customers looking for some warmth & color in the northern chill of Winter.

Visit In The Pink!
5 South Water Street, Nantucket, MA
133 Newbury Street, Boston, MA
33 Main Street, Edgartown, MA (Martha’s Vineyard)
483 Main Street, Chatham, MA
18 Market Street (Mashpee Commons), Mashpee, MA
199 Main Street, Falmouth, MA
Shop with them online and join them on Facebook and Twitter!

A little background: In The Pink was founded by Gordon and Sandra Russell in 1997. They opened their first store on Nantucket, becoming the nation’s first Lilly Pulitzer® Signature Store. Since the initial opening of the Nantucket location, In The Pink has grown to six locations in Massachusetts and has become one of the nation’s largest Lilly Pulitzer retailers.

Why Lilly? On a sunny day in 1995, a conversation with an old school friend gave our founders an idea. They would bring Lilly Pulitzer’s brilliant designs directly to beautiful Nantucket island, where resort living, happy times and wearing Lilly Pulitzer had always seemed to go together. They shared their thoughts with Lilly herself over a memorable dinner in Palm Beach. The “Nantucket plan” was born, ready to make shopping history as In the Pink opened its doors, exclusively offering its customers the complete world of Lilly under one friendly roof!

Why Nantucket? Over cocktails in her Palm Beach home, we asked Lilly how she would describe her famous prints. She replied, “In a word – happy!” Happy, just like life in Nantucket- our own wonderful place in the sun. We knew our decision was made. We would bring the entire world of Lilly home for our friends and neighbors to enjoy. Since then, In The Pink has been a perfect fit in New England’s resort and everyday lifestyles. We are pleased to offer the complete world of Lilly under one roof, and continue to create new ways to bring our customers all the Lilly Pulitzer they want, all the time, anywhere!

Inspiration for the Cape & Islands Murfee: We know you’ll agree that there is nothing better than a Lilly Summer in New England; whether you spend your time shopping on Chatham’s Main Street, playing on Nantucket’s beaches or boating over to the Vineyard! So In the Pink put our heads together with Lilly designers to create the fabulous Cape & Islands Murfee Scarf and we know you’ll just fall in love with it.  Look closely and you’ll find everything you love about Summer in New England!

Sydney Frasca

Posted on July 25th, 2011 at 1:14pm

Visits to In The Pink on Nantucket are as essential to my summer as are dinners at Straight Wharf Restaurant & Ventuno! Fabulous! See you soon! Can I borrow the Lilly Jeep?


Tammy Goughnour

Posted on July 25th, 2011 at 1:24pm