We always like to bring fun and interesting folks into our Guest House to have a little chat. Today we have the lovely ladies from Macaroni Kid. We’re suckers for entrepreneurial women (can you blame us??) especially those that hail from chic spots, like the Hamptons. So today, we introduce Joyce & Nicki, two well-connected, beach-loving Hamptonite moms and long-time best friends who concocted a fabulous idea over a bottle of wine one night in 2009… (coincidentally, a lot of Lilly ideas start that way too!)
Why did you start Macaroni Kid?
We saw a need in our small and seasonal community, to spread the word about the latest and greatest news, family activities and events that were always happening in our fun town. We always thought “I wish I had known about that!” So, we piloted a hyper-local free e-newsletter covering everything from story time at the Bridgehampton Library to kite flying on Cooper’s beach; the newest ice cream hot spot off 27 and of course, the Summer sale at Lilly in East Hampton. Apparently we weren’t the only moms in town craving this info because the response was overwhelming. Macaroni Kid was born!
How has Macaroni Kid grown so fast?
As we said, the response was overwhelming and pretty soon, all of our friends wanted in. (Lilly knows all about the power of friendship & business building!) Although the two of us are still loving life and publishing right in the Hamptons, Macaroni Kid is now in 370 communities across the country and we’re growing at a rate of 15% a month! We now have hundreds of “Publisher Moms” in local communities nationwide helping parents answer the question “What are we going to do today?!”
Tell us a little bit about life in the Hamptons as the original Macaroni Moms:
It’s hard not to feel the Lilly love around here! In fact, shopping in East Hampton is one of our favorite Saturday afternoon activities, along with heading to the CMEE Museum or Candy Kitchen in Bridgehampton (where Nicki got her 1st job back in high school!) Of course, the fabulous restaurants (we love B. Smiths and Suki Zuki) aren’t torture either. But as much as we love mingling at Hampton hotspots, we also appreciate the less-inhabited areas, like Scott Cameron and Road D Beaches, the hiking trails in the winter, and our own backyards for a good-old barbeque, just the kids and the dogs! We’re just ordinary moms with extraordinary friends – friends who have helped us turn Macaroni Kid into an amazing, nationwide community.
We’re proud to partner with these supermoms and their Lilly Lover friends across the country with a $400 Lilly Pulitzer giveaway! Just “like” Macaroni Kid on Facebook and check out the “Macaroni Kid Wants to Know” tab to be entered! We love that these ladies never gave up on their great idea, rallied their friends to build their business and that they absolutely live a colorful life!