Store of the Week – Life’s a Beach

Posted on June 6, 2011 in More Fun by | 2 comments

There are so many things about this week’s Store of the Week that embody the Lilly spirit- the waterfront location, the beautiful & colorful store, the pink & green oversized “critter” out front of their store (you’ll just have to visit to find out what we mean by that!),  the energetic & fabulous store staff and even their store name- Life’s A Beach!  And who can argue with that?!

Come find us!
The Waterfront Shops
1240 Duck Rd,
Duck, NC – Outer Banks
Store hours- 9:30am – 9pm, 7 days a week in-season!

Find us online, visit our blog, Like us on Facebook or follow us on Twitter – we’re everywhere you are!

Our store history: Life’s A Beach first opened their doors in 2001, nestled into a small space in the northern Outer Banks Beach town of Corolla. The store was starting to grow out of its space, when an opening became available in the Water Front Shops in Duck. Life’s A Beach owners Mary & Brendan Magner, soon made the move southward to open in its current location overlooking the beautiful waters of the Currituck Sound. After an expansion, and other renovations over the years, Life’s A Beach continues to be THE one stop shop for all your Resort Chic needs on the Outer Banks of North Carolina.

Our favorite product from the Summer ’11 delivery is… The Marisa Dress! In Cherry Begonias, Holiday Seersucker, or Flock of Seagulls! We love the front zipper detailing, and how could we pick just one print?! We love them all!

About our town/shopping center: The Town of Duck is one of the most popular resort destinations on the Outer Banks. Offering visitors the best of fine dining, shopping, art galleries, and more, it’s no wonder that so many make Duck a repeat beach destination spot! Of course, the beach is fantastic and the sunsets are not to be missed!  Life’s A Beach is nestled into the beautiful Waterfront Shops on the northern end of town, where you can shop your cares away, and enjoy a cocktail and world class sunset afterward!

Upcoming events: In the summer, Life’s A Beach is bustling with activity, although we still make time to celebrate some important dates! Mark your calendars for Father’s Day Promotions, The Annual Town of Duck 4th of July Parade, and this year’s Beat The Heat Promotion, also in July! And of course, we’ll have all of your back to school needs too!

One of our favorite customer stories: For the last three years we have had a fabulous group of women, who gather from all over the country, and visit us during their annual ladies weekend. The weekend includes wine tastings, spa visits, and SEVERAL visits to their favorite Lilly Store – Life’s A Beach! They make it a point to schedule in Life’s-A-Beach-time and at the end of every shopping spree we get a fabulous picture of all the pink n’ green gals with all of their purchases! (we had to feature them in our layout!!)  We truly look forward to their visit every year!

Our store is unique because… It is surrounded by the beautiful waters of the Currituck Sound. And there aren’t very many storefronts that capture such a fantastic nightly sunset!


Posted on June 6th, 2011 at 10:35am

Omigosh! I wish I had known there was a Lilly store in Duck! I was just there last weekend to see the wild horses!

I will know for the next trip!



Posted on June 7th, 2011 at 3:59pm

One of my favorite shopping spots in one of my favorite towns – Duck and Life’s a Beach are terrific – My home away from Home – I stop by this shop several times a year while frelaxing in Duck. Congratulations to Mary and Brendan for this honor and recognition – well deserved.