Hey Lilly Land! Another amazing feature on a fabulous store! This week we are inviting Lilly Lover and Pink Palace native Jen Raines to take over the blog and share with us all about her travels! Look forward to more posts by Jen this week! Enjoy…
What do I LOVE about working for Lilly Pulitzer??? Well about a million things of course, but I have to say that I am extra in love this week after just returning home from a week of touring the in the pink stores! If for some crazy reason you are not familiar with in the pink, these stores are THE Lilly hot-spots in Massachusetts!
But first things first! In case you are wondering who I am… I’m Jen, and I’m lucky enough to work with the wonderful stores that carry so much Lilly product that they proudly earn the title of Via Shop! Specifically, I am teamed up with Via Shops in the Northeast & Mid-West – so I travel, a LOT! It’s very exciting to get to see and experience the best of the best stores that carry Lilly in some of the countries most beautiful locations – and I thought I’d share a few tidbits from my most recent travels with you!
Back to the good stuff… I had an amazing time traveling through all the best places in MA last week with our fabulous Visual Director (Jose) and two really cool gals from in the pink (Rebecca & Jess)! Our focus was on Visual Merchandising & Inspiration – it was a blast!

We started in Boston, where in the pink is located on very fashionable Newbury St. – since we reside among stores like Jonathan Adler, Kate Spade & Burberry, we tend not to complain about our “company” in Boston! If you haven’t seen the in the pink store on Newbury St., you’re missing out – maybe I’m a bit partial, but I think it’s one of our most elevated, CHIC stores! I highly recommend going to Newbury St. for the day – have lunch, shop, shop, shop & look very glamorous carrying your in the pink bag down the street – ah!

Xx,
Jen