Store Of The Week: Persnickety Palm

Posted on February 23, 2010 in More Fun by | 2 comments

Persnickety Palm, a fixture of historic downtown Leesburg, Virginia since 2005, is now a Via Shop! That means… we have more Lilly than ever!!! Linda Morrison and Peter Gould took over the shop in May 2009 and re-energized it with a complete makeover, all new inventory, and fresh additions… including a distinctive collection of handpicked Lilly Pulitzer vintage pieces from the 1960s and 70s. This is something truly special.  Just eight great months later, the “new” Persnickety Palm is now a member of the Lilly Pulitzer Via Shop family.

Stop by next time you’re in the area they will be thrilled to welcome you in and show you around, you won’t be able to leave empty handed.

Persnickety Palm, bringing resort chic to everyday life . . . all year long.™

We’re located at:
1 Loudoun Street, SW
Leesburg, VA 20175
(703) 443-0948

Store Hours:

Tuesday through Saturday: 10:30 to 6:00

Sunday: 12:00 to 5:00

Closed Mondays

If you or someone you know is interested in owning a Lilly Pulitzer Via Shop please email


Posted on February 23rd, 2010 at 1:31pm

Persnickety Palm is one of my favorite Lilly stores. Linda’s customer service is top notch! She is so helpful and truly loves all things Lilly. It’s so neat to see vintage prints she has collected over the years that adorn the store. What a nice surprise to see the store showcased on the blog! xoxo


Mary Anne

Posted on February 24th, 2010 at 2:36pm

Linda has done an awesome job with the store. I love to visit and get my Lilly fix!