Go Gators!

Posted on February 18, 2010 in More Fun by | 3 comments

We are so excited to announce that Gainesville, Florida, now has its’ first-ever Lilly Pulitzer Via Shop! The Colorful Gator is open in Thornebrook Village, which is located just 3 miles from the heart of the University of Florida campus. What can be more fabulous than the combination of the spirit of a collegiate campus & Lilly Pulitzer? The Colorful Gator carries a full line of Lilly Pulitzer clothes, shoes and accessories…something for everyone of all ages and sizes.

The Colorful Gator is owned and operated by Susan Koren, who has been a devout Lilly Lover for years and wanted to share her vision with the Gainesville community. The name of her store was inspired by, of course, The University of Florida & Lilly Pulitzer’s slogan, “Lead a Colorful Life.” Leading a Colorful Life is exactly what Lilly Pulitzer (and UF) fans do best! Come and visit the shop, they can’t wait to get you in a Lilly!

They are located at:

2441 NW 43rd St.

Suite 7

Gainesville, FL 32606

p. 352- 255-3595

If you or someone you know is interested in opening a Lilly Pulitzer Via Shop please email !


You Frivolosu Mommy!

Posted on February 19th, 2010 at 7:51pm

Oh I was just harbouring the very thought…Athens~Santorini~Myconos~…


Kristen Chesser

Posted on March 2nd, 2010 at 1:13pm

Even as an alum, I am super excited for a Via Shop to come to my college town! I will be visiting during Orange and Blue weekend and can not wait! Charlotte, NC needs a via shop now!
xoxo in Lilly Lovin



Posted on March 16th, 2010 at 10:46pm

MessageOh I was just harbouring the very thought…Athens~Santorini~Myconos~…