We are so excited to announce that Gainesville, Florida, now has its’ first-ever Lilly Pulitzer Via Shop! The Colorful Gator is open in Thornebrook Village, which is located just 3 miles from the heart of the University of Florida campus. What can be more fabulous than the combination of the spirit of a collegiate campus & Lilly Pulitzer? The Colorful Gator carries a full line of Lilly Pulitzer clothes, shoes and accessories…something for everyone of all ages and sizes.
The Colorful Gator is owned and operated by Susan Koren, who has been a devout Lilly Lover for years and wanted to share her vision with the Gainesville community. The name of her store was inspired by, of course, The University of Florida & Lilly Pulitzer’s slogan, “Lead a Colorful Life.” Leading a Colorful Life is exactly what Lilly Pulitzer (and UF) fans do best! Come and visit the shop, they can’t wait to get you in a Lilly!

They are located at:
2441 NW 43rd St.
Suite 7
Gainesville, FL 32606
p. 352- 255-3595
If you or someone you know is interested in opening a Lilly Pulitzer Via Shop please email viashopinquiry@lillypulitzer.com !
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